Project Goal.
Virtus Mush, an Italy-based company specializing in natural mushroom powders and remedies, approached us in need of a complete rebrand. The goal was to transform their identity from the ground up—starting with a new logo, followed by a full website redesign, and a complete overhaul of their packaging system. The challenge was to create a visual and digital presence that aligned with the brand’s natural, wellness-driven mission while elevating its appeal in an increasingly competitive market.
Before
After
Key Decisions.
This project was fully developed on Shopify. There were several key decisions throughout the project, but the most important was close collaboration with the client to ensure that the look and feel, functionality, and overall design reflected their brand values and long-term vision. One of their main goals was to evolve from a small, homegrown “mom-and-pop” website into a more professional, scalable platform that could compete within the wellness industry. To support this shift, we conducted in-depth research into market trends and studied how leading brands in the space were positioning themselves—visually and strategically. This research informed every aspect of the design and user experience, helping us build a site and identity that could grow alongside the company.
Logo Ideation & Design
Full Redesign of the Virtus Mush(room) company logo and name. Delivered in multiple formats and colors!
360 Branding Redesign & Delivery
Delivered a full branding redesign, tailored to the product and audience. Service included: Branding deck, new color scheme, infographics and e-commerce graphics.
Labels Redesign
Delivered a full label redesign. For this specific project, the redesign was product-tailored.