Project Scope.

For All Caps, we developed and produced a distinctive marketing and social media campaign shot on location in Rome. The project embraced a raw and authentic visual style that, at the time, was still emerging on mainstream platforms—positioning All Caps as a pioneer in real, unfiltered content. Filmed in January, shortly after post-COVID reopenings, the shoot carried a unique sense of calm and intimacy that shaped both the mood and storytelling of the campaign.

All Caps, a project born in Philadelphia, is built on the values of community and authenticity rather than simply being another fashion brand. Our work reflected this ethos by highlighting genuine moments and creating content that resonated with their audience on a cultural level, strengthening the brand’s identity as a community-driven movement.