I spearheaded the complete digital launch of Piazza Italia, taking the brand online for the first time with a website built entirely from scratch. The platform was designed to be clean, intuitive, and true to the brand’s identity, providing a seamless shopping and storytelling experience for customers. Beyond the site itself, I created and executed a marketing strategy that included campaign planning, content creation, and launch activities designed to generate buzz and build awareness. By managing every stage—from concept to delivery—I ensured a cohesive rollout that established Piazza Italia’s digital footprint and positioned the brand to connect with a broader, more engaged audience.