Project Goal.

At Wine Therapy NYC, one of New York’s longest-standing natural and organic wine shops, work centers around thoughtful and highly personalized wine curation. Daily responsibilities include guiding customers through the world of natural and low-intervention wines, selecting bottles based on taste, budget, occasion, and dietary preferences. Deep knowledge of producers, regions, and winemaking styles supports tailored recommendations that build trust and drive repeat visits from an increasingly loyal clientele. In addition to curation, the role includes supporting e-commerce operations, managing inventory and restocks, preparing orders, and overseeing register and store procedures. Contributions also extend to the shop’s digital presence through social content and brand-focused communication, strengthening Wine Therapy’s connection with its community.