Wine Curations Program.

At Wine Therapy NYC, one of New York’s longest-standing natural and organic wine shops, the focus centers on thoughtful, highly personalized wine curation rooted in a deep understanding of producers, regions, and low-intervention winemaking. The work extends beyond the retail environment into collaborations with galleries, creative spaces, and studios, where curated selections are developed to complement exhibitions, openings, and cultural events — using wine as an additional layer of storytelling and experience.

Alongside curation, responsibilities include supporting day-to-day operations across e-commerce, inventory, and in-store management, while also contributing to the shop’s digital presence through social content and brand communication. The approach combines product knowledge, cultural context, and customer engagement to create tailored experiences that build trust, strengthen community, and drive repeat interaction both in-store and across external partnerships.