E-commerce & Email Marketing

The work with Mason Tennis focuses on strengthening customer engagement through email marketing and CRM strategy. The objective is to build a consistent and intentional communication flow that supports product releases, brand storytelling, and key moments across the calendar.

Email marketing sits at the core of this work, from structuring campaigns and flows to refining messaging and visual direction. Each touchpoint is designed to feel aligned with the brand while driving engagement, retention, and long-term customer value.