Project Goal.

Mason’s Tennis needed targeted e-commerce support to strengthen its Shopify store and improve the overall shopping experience. The main focus was on identifying and resolving core structural issues, fixing collections, reorganizing navigation, and optimizing product visibility. The month-long consultancy also included the design of email campaigns and advertising assets to boost customer engagement and support sales. The work resulted in a more streamlined, intuitive, and conversion-friendly e-commerce environment that better aligned with the brand’s needs.