Designing & Delivering Immersive Retail.

For Autentica 504, I led the end-to-end design and execution of the brand’s pop-up store, transforming a space into a fully realized retail experience. I developed the spatial concept to reflect the brand’s identity, sourcing all fixtures, furniture, and visual elements to ensure consistency and impact. In addition to design, I managed the operational side—coordinating logistics, overseeing build-out, and directing on-site installation. I also supervised the event delivery, aligning creative vision with flawless execution. The result was an immersive and cohesive environment that not only showcased Autentica 504’s products but also strengthened its presence through a memorable customer and community experience.

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The Clear Cut

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Alberto Milani