Barnaba Sandro Fagioli is a digital leader with a proven track record of driving innovation across fashion, luxury, sports, technology, and the world of natural wine. He blends his expertise in AI, UX, product strategy, and brand storytelling with his role as a wine curator, bringing a uniquely creative and culturally aware perspective to every project.

A graduate of Parsons School of Design, he has shaped the digital landscape at Reebok EU, Palm Angels, Off-White, The Clear Cut, and BRIC. His work spans UX design and strategy, e-commerce development and maintenance, digital product leadership, and creative transformation across multiple industries.

His experience covers marketing, UX/UI design, digital strategy, branding, AI-powered integration, software development, and wine curation. Barnaba has contributed to generating more than $100M in revenue and has led the creation of more than 2,000 new features and improvements across various platforms.

Expertise

  • Creative thinking, design, strategy, and UX/UI applications are approached holistically and enhanced with AI-driven tools to build digital experiences that perform and inspire. Proficiency extends across platforms such as Shopify, Wix, WordPress, and Squarespace, delivering seamless and adaptable solutions for brands of all sizes. For advanced needs, custom coding and AI-powered development allow for tailored functionality and optimized user experiences. From complex websites to fully bespoke software, every digital product is developed to meet the highest standards of performance, clarity, and innovation.

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  • A comprehensive approach informs the development of marketing and branding activations, using AI-powered insights to craft strategies tailored to each company’s goals. Expertise spans digital marketing campaigns, paid social programs, and organic growth initiatives, ensuring impactful brand visibility and strong engagement across all channels. Data-driven intelligence is paired with creative execution to design assets that bring each strategy to life, resulting in cohesive and visually compelling brand experiences that resonate with audiences.

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  • Business development efforts integrate experience in luxury, B2C, fashion, and both digital and physical ventures, all strengthened by AI-enhanced insights. Growth strategy and campaign execution are guided by technology that clarifies patterns, accelerates decision-making, and maintains alignment with brand vision. Work spans digital marketing, brand activations, and expansion planning, producing innovative solutions that elevate brand presence and create seamless, measurable customer experiences.

  • Wine curation is approached with the same strategic and creative rigor applied to digital and brand work. Specialization in natural and low-intervention wines supports thoughtful selection, storytelling, and merchandising across retail and experiential environments. Knowledge spans producer history, regional identity, and import trends, allowing for the creation of curated lists that reflect authenticity and cultural depth. Tastings, retail guidance, and event-driven wine programs are developed with an emphasis on approachability, education, and emotional connection.

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Contact us.

barnabafagioli@gmail.com

Milan | New York City