iZoom
A project developed by Barnaba, Isabella, Ha Rim, and Valentina
For this project, we strategized, developed, and designed a marketing campaign to introduce a potential new Apple product to the market. iZoom is a smart scooter that will allow anyone to move quickly and safely through the city.
Thought and designed by Barnaba Fagioli
The Opportunity
Throughout our secondary research, we have discovered that the Electric Scooter Market is rapidly growing, on an average of 21.8% annually. Furthermore, after conducting field research, such as interviews and focus groups, we have discovered that urban citizens are seeking safe and quick alternatives ways of moving.
Although the alternative mobility market has already introduced electric scooters and other electric vehicles, the number of injuries has only gone up since riders can reach higher speeds without being equipped with the right gear.
Solution
We, therefore, decided to propose Apple to develop a scooter that would be much safer and faster with a number of sensors and technologic add-ups that would make the product unique in its market segment.
Why Apple?
Apple is one of the leading tech companies in the US and it is known for its quality products ranging from phones to computers. Recently, Apple has shown interest in the mobility industry. Thus, we have decided to pitch them something that would go beyond just a car but, a true opportunity.
